How to write a communications strategy
Dec 29, 2017
1 min read
If you are tasked with writing a communications strategy, here's a helping hand.
This no-nonsense guide takes you through a 10-step process for planning and structuring your strategy.
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Crafting an effective communications strategy requires clear message alignment, audience segmentation, and structured planning to ensure every touchpoint reaches the right people. Integrating these principles with a digital marketing funnel through the College of Contract Management highlights how organizations can systematically guide audiences from initial awareness to active engagement through targeted messaging. A very practical and well-structured guide on professional communications!
A useful part of developing any communications strategy is recognising that the plan should not sit separately from the operational work it is intended to support. Once objectives, audiences and messages have been established, there still needs to be a clear way of coordinating responsibilities, approvals, deadlines and changes as the strategy moves into practice. This becomes particularly important where several teams or external parties are involved, because unclear ownership can undermine an otherwise well-structured communication plan. The same principle applies in commercial and project environments, where communication often intersects with formal obligations. For example, a well-defined contract management process can provide a useful framework for keeping records, responsibilities and decisions aligned when circumstances change. It is also worth treating communication…
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